Your work as a coach has the power to create profound transformations. Be clear on the value you bring—because when you’re grounded in your purpose, you help your clients unlock their full potential.

What You’ll Get:

• Insight into how your coaching impacts lives, unlocking new perspectives and possibilities.
• Alignment with your clients, fostering a deep connection to ensure both parties are working toward shared goals.
• A tool to remind yourself and your clients of the measurable outcomes and intangible benefits of coaching.

Use Cases for Coaches:

1. Print it out and keep it visible in your workspace to revisit frequently. Ground yourself in the immense value you bring to your clients’ lives and growth, especially during challenging moments.
2. Send this to new clients before your first session as a way to align on expectations and build early momentum. When your clients understand the value of the work, they step into the process more fully committed.
3. Incorporate this document into your coaching proposals or onboarding materials to help clients see the tangible and intangible benefits they’ll experience through working with you.

Coaching isn’t a transactional service; it’s a transformative partnership. Both coach and client commit to this journey, driven by curiosity, accountability, and a desire for real change. Revisit this document frequently to remind yourself and your clients of the power and value inherent in this work.