WHAT IS AUTHENTIC
ABM is a transformational business development program for coaches and service-based solopreneurs who are looking to integrate authenticity, alignment, and sustainability into their business.
When these three things are present, you can create more clarity in your value proposition, build better offers, and generate more business (aka get hired more at a higher rate).
Usher in new era of authentic and sustainable entrepreneurship - where business success extends beyond profits and encompasses what it means to live an aligned life.
To empower coaches and solopreneurs with the tools and knowledge to integrate authenticity, alignment, and sustainability into their businesses.
WHERE PASSION MEETS PURPOSE:
THE ABM PHILOSOPHY
We fundamentally don’t believe in doing business for the sake of business. Instead, we view a business as a bridge between who you are now and where you want to go - or more broadly, the vision you’re committed to creating. THIS is what it means to design an authentic business. One that you CHOOSE, that’s build to to facilitate your gifts, and one where sustainability is inherent in the design.
These are the core principles that ABM is build upon:
Fully express your unique values, experiences, and strengths
Calibrate your daily actions in the direction of vision and your purpose
Gain the awareness, ability and capacity to perform an activity today AND a year from today while not burning out in the process
HOW WE DELIVER VALUE:
ABM uses multiple learning modalities that encourages synchronous and asynchronous learning:
DIGITAL COURSE PORTAL:
With 15+ hours of recorded course training, the content follows a guided path to have you win on your own terms. You are encouraged to study on your own schedule and enjoy the flexibility of online learning.
The private ABM Community of coaches is ready and available for resource sharing, co-creation, partnership, and support.
PRACTICES & ASSIGNMENTS:
Each module is accompanied by experiential practices and to-dos geared towards designing a business and life that works for you. While most participants experience results early on, the curriculum is designed to be completed over a 6-12 months span.
WEEKLY LIVE TRAINING AND Q&A:
This weekly call divides time between a short training and open time to ask questions that come up in the course and in assignments. You can also use this time to get coaching and live feedback on your business.
TEAM UP WITH A BUDDY:
Opt to team up with a fellow coach as you progress through the course together. Having an accountability partner can help you stay on track, share ideas, and provide support during your learning journey.
ACCESS TO TEMPLATES, TOOLS, AND RESOURCES:
Gain instant access to more than 50 tools and resources that will support your learning and accelerate your business. These resources include templates, worksheets, checklists, and other materials designed to save you time and help you implement what you've learned. You are also encouraged to use all of the coaching tools and distinctions with your private clients.
Your ABM Learning Journey
The program is broken into four distinct phases. Each one builds on the one before it.
WHAT WE'LL ACHIEVE TOGETHER
Key Result #1
Clarify Your Business Model & Strategy
- Create an authentic business infrastructure and gain clarity of your business model: Focuses on building a strong foundation and clear understanding of your business, now and in the future.
- Build a profitable business plan to reach your financial goals: Strategize for financial success and sustainability.
- Define your operating principles to build your business intentionally and in alignment with your vision: Encourages intentional business development aligned with personal values and vision.
Key Result #2
Hone Your Authentic Brand and Value Proposition
- Embody and articulate your unique value and origin story in order to better connect with prospective clients: Enhances personal branding and client engagement.
- Create a compelling signature offering: Focuses on designing unique services or products that highlight your brand’s value proposition and set you apart in the market.
- Customize marketing collateral & email templates to sell authentically and powerfully, without sacrificing your personal voice: Tools for effective and authentic marketing that reflects your unique brand voice.
Key Result #3
Accelerate Financial Growth
- Create a Personalized Pricing Doctrine: This focuses on understanding and strategically setting your prices, an essential aspect of financial management.
- Identify Your Financial Ambition: Guides you in setting clear financial targets and ambitions, aligning your business strategies with your personal and professional financial objectives.
- Calculate Necessary Offers to Reach Financial Ambition: Strategically determine the types and number of offers you need to make to achieve your financial goals.
Key Result #4
Improve Sales and Client Experience
- Develop your own first-class client enrollment experience (aka sales process): Focuses on creating a seamless, engaging client onboarding process.
- Optimize Client Engagement and Retention: Discover effective methods to keep clients engaged, satisfied, and loyal, turning them into long-term advocates for your coaching business.
- Access a Wealth of Coaching Tools: Dive into an extensive collection of over 50 specialized tools and techniques to elevate your coaching sessions and client interactions.
ABM Financial Pathways
Decide which option is best for you.
ABM Foundations Course
ABM Intensive Program
ABM VIP Coaching
*Flexible Payment Options Available
ABM COHORT I RESULTS
ABM worked with 6 trained coaches 6-12 months out from graduating their training program coaching in a full-time capacity
• Hired 22 times (group aggregate)
• 100% increased their hourly coaching rate
• Sold out an international retreat - and scheduled the next one 👀
• Launched a website, blog, and podcast
• Tested different pricing models (including an inclusive sliding scale model)
• Landed first corporate contract
HEAR FROM COHORT I:
“I got clarity on what I want and desire in life (personal and professional). The ability to be in a room of brilliant people and feel like I have something to offer. An awareness of my strengths so that my strengths are not longer blind spots.”
“I was all in hope and dreams! Letting it happen to me. Now I’m all in concrete systems, offerings, processes and timelines.”
“I’m experimenting more and taking more risks. I’m stronger in my confidence and conviction of not needing to be the coach for every client.”
Book a Discovery Call
Have questions? We got you covered. Book a call below and we'll discuss if ABM is the right structure to help you and your business at this time.